Articulating Technology Value Proposition
Technical Instruction Presentation Skills (TIPS)
Articulating Technology
Value Proposition
Basic Level
Outcomes & Impact
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Stronger ability to connect technical solutions to customer business needs and priorities
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Improved confidence in value-led customer conversations
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Clearer articulation of “why it matters” beyond features and specifications
Who Should Attend
Technical professionals involved in customer-facing roles, including:
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Engineers, Solution Specialists, and Technical Consultants
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Customer Success and Pre-Sales team members
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Technical roles supporting discovery, demos, or solution positioning
Training Outline
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Understanding customer business context, industry landscape, and priorities
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Core value proposition concepts and frameworks
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Applying Value Proposition Canvas to customer pain points and outcomes
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Translating features into business benefits and measurable impact
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Communicating value clearly in customer discussions and presentations, aligned to outcomes and decision-making
Format & Duration
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Format: Virtual, Instructor-led session
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Duration: 4 Hours