Strategic Storytelling

Outcomes & Impact:  

• Apply storytelling strategies and frameworks to craft contextually relevant narratives. 

• Adapt storytelling techniques to align with different goals and audiences. 

• Enhance storytelling impact by integrating diverse elements that create meaningful shifts. 

• Designed For: Professionals involved in strategic initiatives and high-stakes communication with stakeholders.  

  
  

Course Outline​: 

Basic Topics 

• Science of storytelling: how stories engage the brain 

• Core elements of a strategic story: characters, conflict, resolution 

• Linking business strategy and storytelling: aligning with drivers of change 

• Evaluating change dimensions to define storytelling goals 

• Audience-centered design: using Empathy Maps to plan stories 

• Structuring a persuasive story: beginning, middle, end 

• Storytelling frameworks: Hero’s Journey and Three-Act Structure 

• Creating contextually relevant narratives 

 Advanced Topics 

• Balancing logic and emotion in storytelling 

• Strategic storytelling structures for persuasion vs. inspiration 

• Crafting critical scenes, emotional moments, and tension points for stronger impact 

• Using quotes, props, data, and symbols to connect with your audience 

• Integrating storytelling into the overall communication strategy  

  
  

Duration: 8 Hours (4 hours on two consecutive days)